How We Helped a Regional Provider Expand Nationally with Cold Email Outreach
Product/Service: Payment Processing & Network Infrastructure
Market: SMBs (Retail, Restaurants, Hospitality & Service Industries)
Product: 15 Meeting Booked in 2 Weeks | $30,000K+ Pipeline Added in 30 Days

Challenge:
Bull Point Networks Inc., a fast-growing provider of Payment Processing & Network Infrastructure tools, had built a strong reputation and client base in their local market. However, their growth was constrained by geographic limits, and expanding into new cities without a physical presence proved difficult. Their PPC campaigns were generating awareness, but they needed a more direct, scalable way to engage decision-makers in targeted industries across state lines.

Solution:
Bull Point partnered with us to build a scalable outbound email system that could reach their ideal customer profile in key markets - without the overhead of local sales teams. We crafted personalized messaging tailored to for their ICP at a variety of SMBs, highlighting Bull Point’s reliability, quick deployment, and strong customer service.

Our team handled the entire process—from domain setup and inbox warm-up, to building highly targeted lead lists and writing custom email sequences. Every lead response was managed by our team until a qualified sales conversation was booked directly onto Bull Point’s reps’ calendars.

Results:

• 15 meeting-ready leads generated in just the first 2 weeks

• $30,000+ in sales pipeline added within the first 30 days

• Opened new geographic markets with zero physical expansion cost

• Created a repeatable outbound system that now runs in parallel with their PPC & other marketing efforts

This campaign showed that for a high-trust, technical service like Bull Point’s, strategic outbound email can be an incredibly effective - and cost-efficient - way to enter new markets and generate high-quality leads fast.